Testing the Case Against Real Juror Thinking
- Conducted 2 live focus groups (12 jurors each)
- Recorded and transcribed sessions without court reporter cost
- Ran transcripts through DG for behavioral + decision analysis
Jurors consistently distrusted the defendant, reacted strongly to delayed TxDOT response, and struggled with fault allocation.
This allowed the trial team to simplify the liability narrative, preempt juror confusion, and control how fault percentages were framed.

